Got A Product Idea?Let's make it real!
Get the sourcing know-how I wish I'd had when I started.
Real advice, supplier tips and shortcuts from 20+ years of getting products made — plus first access to Get Sourcey, new resources and everything I'm creating to make sourcing a whole lot easier.
No spam. Just genuinely useful stuff. Promise.
Got A Product Idea?Let's Make It Real.
Get Sourcey is for creative founders, product dreamers and small business owners who have a product idea but don't know how to turn it into something real, without wasting time, wasting money, or getting lost in the sourcing process.
EXPERIENCE
& TOOLS
ONE-TIME
Have a product idea, you can't stop thinking about,
but no idea where to start?
Welcome to Get Sourcey, the step-by-step course designed to help creative founders, product dreamers and small business owners turn their ideas into real, commercial products. No more guessing. No more Googling yourself into overwhelm. No more wondering who to contact, what to ask, or whether you're doing it "right". Get Sourcey gives you the practical knowledge, industry insight and clear sourcing steps to move from idea to action, with confidence.
SOUND FAMILIAR?
You have an idea for a product, maybe even a whole collection, but the second you start thinking about actually making it, everything suddenly feels complicated.
Maybe you've spent hours researching, saving supplier links, watching videos, asking around, and still feel like you're piecing together a puzzle without the picture on the box. You are not the only one.
Most people don't struggle because they don't have a good idea. They struggle because no one has shown them the real steps between "I want to make this" and "this product is actually ready to sell".
That is exactly what Get Sourcey is here to help you with.
Imagine If...
You knew exactly what to do next.
A clear path instead of suppliers, samples, pricing and MOQs feeling overwhelming.
You knew what to ask, and what to prepare.
You understand how to approach a supplier, how to brief your product properly, and how to spot the red flags before they become expensive mistakes.
You can spot red flags early.
Before they become expensive mistakes.
You have a clear plan, and the confidence to follow it.
You stop feeling like you are guessing your way through the process and start feeling like you are building something properly.
Picture yourself opening your inbox and knowing how to read a supplier reply with confidence. Looking at a sample and understanding what needs to change. Reviewing a quote and knowing what to question. Making decisions because you understand the process, not because you are hoping for the best.
That's the shift Get Sourcey gives you.
to clear.
to in control.
to product plan.
The practical, step-by-step course that helps turn product ideas into real products.
Created for creative founders, product dreamers and small business owners who are ready to stop wondering "what do I do next?" Inside Get Sourcey, I'll walk you through the real sourcing and product development process — from thinking commercially and preparing your product, to approaching suppliers, understanding samples and pricing, and avoiding costly mistakes.
Practical. Honest. Built from 20+ years of actual industry experience.
Having a brilliant product idea is one thing.
Knowing how to make it happen is where the magic really starts!
Find the Right Suppliers
Understand Samples & Pricing
Avoid Costly Mistakes
Get Real-world Guidance
Global Brands &Industry Leaders
Get Sourcey is built from the kind of real-world experience that cannot be copied from a quick online tutorial.
Lee has spent over two decades designing, developing and sourcing products for global brands, retailers, suppliers and creative businesses, bringing together commercial thinking, product instinct, supplier communication and the practical know-how it takes to get products made properly.
Her work has been recognised by clients and industry leaders across multiple markets.
"It really comes down to
your great design…
I was able to approve
the majority of the first-round
sample because they looked so
good and didn't require
any rework.
Now, that is a huge win!"
"Lee's design skills are
outstanding…she's by far the
strongest designer
I've worked with.
Lee is able to specialize for
any guest segment, retailer,
& age group….
Love working with her :)"
partner
"Lee adapts to
change easily, works well
under pressure with a
positive attitude and is
detail oriented.
Lee goes beyond
the call of duty"
Nicole Fendel
These are the kinds of lessons, processes and behind-the-scenes insights that Get Sourcey brings into one place, so you can learn from someone who has not just talked about products, but has actually helped bring them to life at scale.
Some of the many brands Leeli has worked with
Cut through the noise. Get Sourcey gives you the clear path.
Get Sourcey works because it takes something that can feel overwhelming, confusing and completely out of reach, and breaks it down into clear, practical steps.
You are not expected to magically know how sourcing works.
You are not expected to magically know how sourcing works.
You are not expected to understand quotes, samples, materials, packaging, lead times, minimum order quantities or supplier emails.
Thats the whole point.
Get Sourcey gives you the knowledge, structure and confidence to understand the process properly, so you can make better decisions from the beginning.
GET SOURCEY
HELLO, I'M
Lee Li
FOUNDER OF LEEI & CO, CREATOR OF LEELI DESIGN, AND THE PERSON BEHIND GET SOURCEY
For over two decades, I've helped bring products to life for global retailers, suppliers and creative brands.
From jewellery to lifestyle goods, my work spans across design, sourcing and development, turning ideas into commercially successful products.
I also built my own jewellery brand, Leeli Design, from the ground up, featured in publications and worn by Lily Van Der Meer and Australian musician Sampa the Great.
Why I created Get Sourcey
Get Sourcey exists to share what I have learned, to help you source smarter, avoid costly mistakes, and grow with confidence. I created it to hand you the map that I wish someone had given me, everything it takes to go from idea to real, sellable product, without the guesswork.
Let's turn your product idea into something real!
20+ Years
in Industry
Designing, developing and sourcing real products
Global
Experience
Worked with leading brands, retailers and suppliers across the world
Creative Problem
Solver
I turn complex sourcing challenges into smart, simple solutions
Built My
Own Brand
Created a jewellery and accessories label from scratch and grew it
INSIDE THE COURSE, YOU WILL GET:
A clear step-by-step path to follow
Practical industry guidance without the confusing jargon
Real examples from years of product development and sourcing experience
Tools, prompts and templates to help you take action
Honest insight into what can go wrong, and how to avoid it
The confidence to speak to suppliers without feeling like you are winging it
This course is designed to take you from
overwhelmed outsider to informed product founder,
with a much clearer idea of what to do, what to ask, and what to watch out for.
What you will learn inside Get Sourcey
Get Sourcey takes you through the product development and sourcing journey step by step, from idea, to brief, to supplier conversations, pricing, samples, shipping, to preparing your product for the real world.
journey
This welcome module sets the scene for the course and helps you understand what to expect before you dive in.
Before you begin:
- How to find, refine or narrow your product idea
- How to identify market gaps and opportunities
- How to consider your customer, skills and interests
- How to validate demand and commercial potential
- How to consider competitors, price point and sourcing challenges
- How to think like a product founder, not just someone with an idea
Turn your idea into a clearer, commercially considered product direction before you start spending money on sourcing.
What you'll cover:
- How to find, refine or narrow your product idea
- How to identify market gaps and opportunities
- How to consider your customer, skills and interests
- How to validate demand and commercial potential
- How to consider competitors, price point and sourcing challenges
- How to think like a product founder, not just someone with an idea
Turn your idea into a clear product plan, with the right information to communicate what you want to designers, suppliers and factories.
What you'll cover:
- What information your product brief needs
- How to communicate your idea clearly
- How to define materials, sizing, colours and finishes
- How to consider branding and packaging
- How to give designers and suppliers clearer direction
- How better preparation can reduce mistakes, delays and unnecessary costs
Understand where and how to source your product, then assess suppliers properly before committing your time, money or product idea.
What you'll cover:
- Different types of suppliers and manufacturers
- Where and how to search for potential suppliers
- How to make initial contact and what to ask
- How to compare suppliers, MOQs and capabilities
- How to spot red flags and assess whether a supplier is the right fit
- Key considerations including shipping costs, sustainability and product standards
Build stronger supplier relationships through clear communication, trust and cultural understanding, so you can work together professionally and effectively.
What you'll cover:
- What good supplier communication looks like
- How to communicate across cultures, languages and time zones
- How to discuss MOQs, lead times and payment terms
- How to negotiate professionally and respectfully
- How to prevent and resolve misunderstandings
- How to build long-term supplier relationships based on trust
Understand what your product really costs, how pricing works and what you need to consider to build profit into your product.
What you'll cover:
- How to understand and compare supplier quotes
- What FOB, landed cost and key pricing terms mean
- How shipping, duties, GST, packaging and other costs affect your true cost
- How to calculate retail and wholesale pricing
- How to understand margins and improve profitability
- Common pricing mistakes that can quietly eat into your profit
Review samples with confidence, set clear quality expectations and understand what needs to happen before you give the go-ahead for production.
What you'll cover:
- How the sampling and approval process works
- What to check when reviewing samples
- How to give clear, useful feedback
- How to establish quality expectations and standards
- What needs to be confirmed before production begins
- How to identify production risks and avoid approving too early
Understand how your finished products actually get from your supplier to you, and the costs, decisions and logistics involved along the way.
What you'll cover:
- The main freight and shipping options
- How to choose the right shipping method
- What freight forwarders do and when you may need one
- The basics of customs, duties and GST
- Key considerations when importing into Australia
- How freight affects your costs, timing and launch planning
Take your product from finished production to something packaged, organised and genuinely ready to reach your customers and start selling.
What you'll cover:
- How to plan packaging and labelling
- Packaging and product compliance considerations
- What to organise before your stock arrives
- Storage, inventory and fulfilment basics
- How to prepare for different sales channels
- Your final considerations before getting ready to launch
Frequently Asked Questions
Do I need to already have a product idea?
No. You can join Get Sourcey whether you already have a product idea or you are still working out what kind of product you want to create.
The course will help you think through your ideas more commercially, so you can understand what may be worth developing, what may need refining, and what might be too complicated, costly or unclear to start with.
Is Get Sourcey suitable for beginners?
Yes. Get Sourcey is designed to make the sourcing and product development process feel clear and understandable, even if you have never worked with a supplier before.
You do not need to know the industry language before you begin. The course will introduce you to the terms, stages and practical steps as you move through the modules.
What if I already have design, product or sourcing experience?
You are still welcome inside Get Sourcey.
If you already have some experience, you may move through certain sections more quickly or revisit specific modules when you need them. However, I still recommend watching the course in order, because every module includes real-world industry insight, practical examples and little nuggets of knowledge that may help you approach the process differently.
Is the course live or self-paced?
Get Sourcey is designed as a self-paced course, so you can work through the lessons in your own time and come back to them whenever you need.
This makes it easier to fit around work, family, clients, business and everyday life.
How long will I have access to the course?
You will have ongoing access to the course materials, so you can revisit the lessons, templates and tools whenever you are working on your product idea or developing future products.
What kind of downloads and templates are included?
You will receive practical tools and resources to help you apply what you are learning.
These may include product brief templates, supplier email prompts, margin calculators, purchase order templates, sample review checklists, supplier question lists, costing tools and a manufacturing terms dictionary.
Will the course include AI tools or prompts?
Yes. Get Sourcey will include AI tips and prompts throughout the course where they can genuinely support the product development and sourcing process.
These may help with research, idea development, supplier communication, planning and refining your product direction. As AI continues to evolve, these tips can be updated so the course remains practical and relevant.
Does Get Sourcey give me a list of suppliers?
Get Sourcey is not designed to simply hand you a list of suppliers and send you on your way.
Instead, it teaches you how to understand what kind of supplier you need, how to find potential suppliers, how to ask better questions, how to spot red flags, and how to build stronger supplier relationships.
A supplier list alone is not enough if you do not know how to brief, communicate, cost, sample or work with them properly.
Will this course guarantee my product will sell?
No course can honestly guarantee sales, profit or supplier outcomes.
What Get Sourcey will do is help you make more informed decisions, understand the sourcing process more clearly, avoid common mistakes, and approach your product development journey with more confidence and commercial awareness.
Is this course only for people in Australia?
No. The sourcing and product development principles taught inside Get Sourcey can be applied internationally.
Some sections, such as importing, GST, duties or freight, may include Australia-specific examples, but the wider process of idea development, briefing, supplier communication, sampling, costing and production planning is relevant to product founders in many locations.
What kind of products can I use this course for?
Get Sourcey is especially useful for product categories such as jewellery, accessories, craft, soft goods, homeware, packaging, lifestyle products and other design-led consumer goods.
The course is not limited to one product category, because the core sourcing and product development process applies across many types of products.
Do I have to be ready to place an order straight away?
No. In fact, it is better to understand the process properly before you rush into placing orders.
Get Sourcey is designed to help you prepare, think clearly, ask better questions and understand what needs to happen before you invest too much time or money into production.
Is this course about Alibaba?
Get Sourcey is not an Alibaba hack course.
While supplier sourcing platforms may be discussed as part of the wider sourcing landscape, this course is about understanding the full product development and sourcing process, from idea and brief, to supplier conversations, samples, pricing, production, freight and getting ready to sell.
Will I get personal feedback on my product idea?
Get Sourcey is primarily a self-paced course, designed to give you the knowledge, tools and templates to work through your product idea independently.
If live Q&As, community support, workshops or additional feedback opportunities are added, these can be included as bonuses or future support options.
What happens after I join?
Once you join, you will be able to start working through the course modules, access the templates and downloads, and begin applying the lessons to your own product idea or business.
You can move through the course step by step, come back to lessons when needed, and use the tools again as your product develops.